Zara is one of the most well-known retail brands in the apparel industry. The company is developing designs, manufacturing, distributing and promoting all items of the apparel industry. Zara brand was started and developed by the leading global apparel retail group called Inditex (Zara).The origin of the Inditex group as well as Zara brand is Spain.

Zara apparel retail was first introduced to the targeted audience in 1975 when the first store was opened in Coruña, Spain by Amancio Ortega and Rosalía Mera (Inditex). After 13 years of development on the domestic market Zara expanded internationally (Inditex). Nowadays, there are more than 2,200 stores in 93 countries of the world (Forbes). The company is offering to the customers high quality sophisticated clothes for the diversified range of customers, namely men, women and children.

Zara logo is rather simple and at the same time it is sophisticated and stylish. The logo contains black capital letters of the world “ZARA” (Famous Logos). The color choice gives the elegance to the logo which meets the concept of the clothes design offered by the brand. In addition, the logo is easily remembered and identified among the competitors. As a result, Zara is not applying strong promotion strategy, although it is considered to be one of the most fast growing apparel brands.

As for the company ownership, Zara is running in the public sector. However, it is owned by Amancio Ortega (Success Story). Due to his business, he has managed to become one of the richest people in the world. At the same time, Zara is one of the most valued brands as well. Company’s brand value is $11.3 billion (Forbes). The net sales level is $17,2 billion in 2016 (Forbes). Thus, the brand is very popular among the target audience, sustainable on the market and highly profitable.