A domain name is a unique name chosen by a company entity, an organization or an artist for identification on the internet. It gives the organization or individual a particular identity which cannot be used by anyone else. A domain name is crucial to a company. The choice of a...

The genesis of Netflix, Inc dates to 29th August 1997 when the company was first incorporated. Currently, the company operates within the video entertainment industry making distributions to consumers through airlines, movie theatres, in-home, and hotels (Netflix, Inc; 2009). The company operates through different segments, including International Streaming, Domestic streaming,...

Introduction Netflix is an online provider of internet only streaming media, where TV shows and movies can be watched exclusively online. Netflix was founded in 1997 by two software engineers Reed Hastings and Marc Rudolph. The intention of founding it was to use the internet to rent movies on DVD...

Introduction Netflix is a an interesting company to review as they broke into the market full force and produced very high numbers. What makes the case so interesting is that the eventual stock price drop was due almost in whole to changes in the companies strategy. How and why did...

Traditional Web analytics is the ancient or traditional way of measuring, collection, analysis, and reporting of the web data with the aim of understanding and optimizing the web usage. Web analytics is not only the process of measuring the web traffic but also it is employed in measuring the business...