The use of big data describes the application of high volumes of data to perform various operations. The constitution of big data encompasses voluminous data that is very difficult to process. This includes both structured and semi structured data. The complexities attributed to the data makes it very difficult for the traditional applications and manual processes to make crucial manipulations on the data (Microsoft, 2011). Volvo Car Corporation is one of the organizations that embraced the use of big data in its business operations. This is has been through the strategic integration of technology and information systems in advancing various procedures within the company (I-CIO, 2011).
In order to protect its reputation as one of the leading automotive manufacturer, Volvo Car Corporation has adopted technology in their manufacturing process. This is through embracing innovation and creativity in their major processes. One of the most innovative technologies that they integrated into their system is the use of cloud technology in their operational networks. Volvo Car Corporation is highly involved in the operation of various functional units for the organization across the globe. This includes various business activities like marketing. Some of these operations are very complex and costly to any organization. This is because of the technical and professional expertise that is required in the integration of various information system networks into the existing infrastructure (Microsoft, 2011).
The implementation of cloud technology was one of the best moves by Volvo Car Corporation to get access to their global audience and business partners (I-CIO, 2011). This is because this has assisted in providing the best structures that have facilitated handling of very high quantities of traffic from the whole world. The high capabilities of the cloud-service providers engaged by Volvo has resulted into high performance in the marketing and business operations advanced by the company (Microsoft, 2011). This has created a very interactive session among various stakeholders and thus saving a lot costs in the business operations. This has also facilitate convenience across various corporate platforms.
One of major functions of data collection is to have evidence that can be manipulated to create best practices. Volvo Cars Corporation has embraced the use of technology into the acquisition of various types of information that are very crucial to the manufacturing process in their industries. In the formulation of information that is turned into knowledge, there are various conceptual frameworks that are used so as to increase the quality of the information. Volvo has acquired the use of critical analysis and evaluation of data collected from the field to improve various aspects of their products.
Volvo Car Corporation gains knowledge from the data collected so as to formulate solutions to various challenges that arise in their products (I-CIO, 2011). The automated systems that are fitted in the cars are able to detect and record mechanical and functional flaws that may lead to imperfection in the in their products before the customers are able to experience the problems. This is very necessary in the development life cycle of the products. This assist in the control and mitigation of the issues as a proactive measure towards product quality improvement. This has been very critical towards building the reputation behind Volvo’s brand.
The application of real-time information systems by Volvo Cars Corporation is one of the strategic measures that has facilitated smooth operational procedures. This is through the use of numerous database applications that are customized to the needs of the organization (Microsoft, 2011). The real-time information systems that have been incorporated in their infrastructure have facilitated faster collection and processing of data so as to enhance that all business and manufacturing systems function in harmony with the needs of the clients (Volvo, 2013).
The real-time systems that have been adopted by Volvo are strongly embedded on online processing of the operations that is facilitated by cloud technology (Mael & Westerman, 2012). This is run on a Microsoft Server technology platform. These impact of these implementations has been critically essential to the operation of various processes. This has greatly facilitated strategic coordination between entities that are associated to Volvo’s operations. This is because the operation of the real-time systems has helped in improving the response times and thus promoting quality assurance. This has also assisted in enhancing the ability for acquisition of quick adjustments that have been very important towards increasing reliability.
The digital transformation has earned Volvo Cars Corporation a big competitive advantage (Volvo, 2013). One of the most practical advancement is the presentation of good marketing strategies to the consumers. This has facilitated the creation of comprehensive collaborative environment that has led to the aggregation of extra contents, applications and tools that have gone beyond new product development activities. This have led to the customization of the products to suit the customer needs. This is through striking the right and strategic balance between the fundamental structural constructs of these products and the customer requirements (I-CIO, 2011).
The use of big data has propagated various avenues that have led to a lot of innovation. This is because they have assisted in the acquisition of evidence that has been applied in alleviating various risks and uncertainties that are related to their products. The huge amount of information that is generated from the vehicles are very essential in strategic planning in the organization. Therefore, this has assisted in enhancing proactive measures that have facilitated continuous product improvement. This is includes vehicle performance in accident situations (I-CIO, 2011). Consequently, by taking the interests of the customers into consideration through enhancing safety and comfort, Volvo Cards Corporation has strategically increased their customer base over other companies.
