While evaluating the position of a product in the market, one often looks for in in the Google search though the system, which is primarily influenced by Google Search. In fact, given the vast amount of products produced by Samsung, a Google search might not primarily reflect cell phones during the primary search on the Internet. Therefore, the company undertook a significant step in branding that led to the main association in the search as Galaxy. Therefore, when a consumer seeks for the Samsung cell phone, it’s best to specify galaxy as the key choice.

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The instrument of branding which was reflected in the marketing strategy of the company is meant to distinguish each type of the product according to the ultimate type which comes out of production. Therefore, the dominant and fairly competitive position of the company is secured by the name brending located on the side of each type of product. That is, in essense, a key planner for reaching out the target audience.

While searching for Samsung Galaxy, the following key words may be used to simplify the search: Samsung cell, Samsung Galaxy, Galaxy phone. As an alternative search, one could also type Iphone competitors, Android smartphones, or simply smartphones. The prior choice that would appear in the Google search while typing Samsung Galaxy would be that type of phone. No other competitive brends will be noted. In fact, Samsung marketing strategy developed an effective marketing for reaching out the audience while typing in search this specific information requested. Similar results appear to come up in Yahoo and Bing, which indicate that a company paid a lot of attention to their branding strategies.

External keyword search is a more advanced tool. To proceed with the search process, one shall type in the email address and the product which would be advertised. From the point of view of a consumer, it is not clear how the instrument works in action. However, as for the companies, it appears to be quite optimized in the searching process. Thus, a significant gap between organic and paid search is still noted.

The company could take the following recommendations into account:
1. Advance the organic search, due to the bigger attention paid to the paid search.
2. Customize the search in the two platforms in the more comprehensive form.
3. Regarding SEO, SEM, and PPC the current work carried out shall be customized, too. Those who look for the information shall notably have a more expensive access to a pay-per-clock advertising program which does not appear to be used as an effective tool for promoting advertising of a company.
4. Being aware of other branches of Samsung Marketing, it remains crucial to pay closer attention to the digital tools to advertising which coulst boost the competitiveness of the company in the market in comparison to iphone.
5. The company should also optimize the official website, as the primary searches appearing in the search system refer to the characteristics of the given product, and do not include pay-per-click system
6. Content Marketing shall overall combine the elements of marketing that are to serve as the primary instrumental tool for combining the information coming from various sources.
7. Overall, the website shall be made as a customer-friendly in the course of applying the newest marketing instruments in the practice of the operational processes.
8. Given the high potential for product development, case studies of other successful companies shall be taken into account that would ultimately lead to the finalized product with the use of the newest digital marketing tools.