In order to develop the Rogers chocolate brand, it would be necessary to look into the four P’s that give a description of some of the brand. Firstly, it would be necessary to develop the product itself by focusing on some of the other aspects that people consider apart from the taste. This is possible to achieve by conducting surveys that will be able to inform the organization on some of the consumer preferences, thereby coming up with a product that suits their preferences.

The other consideration is the price. Historically, Rogers chocolate has been fairly expensive in comparison to the prices of the other brands available in the market. For this reason, the wise thing to do would be to reduce the pricing to an average price, which together with the improved product quality, is likely to improve business. From the improvement, it will be possible for the organization to experience some level of expansion in future as demanded by the company’s board members.

On the aspect of placement, it would be necessary for Rogers Chocolate to consider expanding to other markets, which is also a way of ensuring that they increase their target market in order to fulfill some of their customer’s expectations. The market expansion is essential in ensuring that the organization will experience an increased level of growth. Consequently, promoting the products in the new market will be beneficial for the company, which is possible through the adoption of a suitable marketing mix that determines the unmet needs of the market segment, consequently fulfilling these needs. Upon the fulfillment of these needs, there is a possibility that the consumers will get the satisfaction that they yearn for, which will consequently ensure the growth of the brand in the industry.