There are few artists in today’s day and age that wish to shine the lens of cultural reflection upon themselves and upon their fans, fearing as though this will prevent them from retaining their popularity, however Eminem is not one of those artists. In “We Made You” (2009), Eminem once...

In the marketing case study about launching Jay-Z’s book, a memoir entitled Decodad, the various different challenges and solutions taken are clearly outlined. This campaign is interesting to look at because it was marketing a relatively low-interest format, a book, in an innovative way that crossed a number of traditional...

Released by Bone Thugs-N-Harmony in 2007 as the first single of the album “Strength and Loyalty”, the Hip Hop song “I Tried” was very successful, being the highest charting release of the group. The song’s success with the public may be explained by its strong message. Many people could identify...

No matter what genre one prefers, music is a part of daily life that invigorates, shapes mood, reflects the reality, and builds new worlds. In the abundance of genres, rap and pop seem to be completely non-similar as they are based on different concepts, have differing structure, etc. However, being...

With the recent theater release of the biopic film, Straight Outta Compton (2015), which details the formation, epic rise to fame and eventual dissolution of the 1980’s “gangsta” rap quartet, N.W.A, West Coast hip hop has once again found itself in the spotlight. Many observers and hip-hop aficionados would contend...