In the case study presented by King and Naryhama (2000) in the Harvard Business Review (HBR), “Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?” the problem that Coca-Cola faces is an avalanche of bad public relations (PR). The fundamental problem is that the press took a derogatory...

Public Relations is a department in an organization or firm that is concerned with the way in which the public views the organization and seeks to get approval for the firm’s activities. The Practitioner here then is the person assigned the duty of seeking approval from the public for the...