The public information model is founded on the principal of dissemination of information that is truthful and accurate. Its purpose is to tell a story. Organizations using the public information model typically use such means as news releases, brochures, TV commercials, and static web pages to get the information to...

The school entry requirement is the cornerstone of the U.S vaccination policies. The program decrees that all students without medical contraindications to be vaccinated against certain diseases before school admittance. Vaccine requirements vary from each state and apply only to schools receiving state or local funding – although most parochial...

Introduction Public perception is an ever-growing concern for businesses and organizations. Over the years, organizations have put much effort into building their image and reputation. The National Football League (NFL) is no exception to this rule and have recently made notable steps in increasing their public relation strategies. In the...

Step 1: Create urgency. ASK is a professional human resources advisory firm. Recently, it acquired a client who was a specialty publisher of medical journals. This client was faced with the challenge of fully integrating digital publishing in its management population. The challenge including making considerable changes in the working...

The marketing war between Pepsi-Cola and Coca-Cola is gaining new attention, which is providing more popularity for the trademarks. Historically, both brands have been niche drinks; trying to gain more and more consumers. Fans of both brands are paying attention to such differences flavors and advertising strategy, although there are...