The public information model is founded on the principal of dissemination of information that is truthful and accurate. Its purpose is to tell a story. Organizations using the public information model typically use such means as news releases, brochures, TV commercials, and static web pages to get the information to the audience. There is no science and no compromise. It is one-way communication. From the reading I do not necessarily see a correlation between the public information model and branding, although it would behoove an organization to ensure that all disseminated information fit the organizations approved branding ideals.

B.Y.S. could utilize the public information model as one form of communication to help meet the goals of the 25th anniversary nonprofit marketing campaign through increasing visibility and ultimately increasing donor awareness. Just as listening to stakeholders and incorporating their ideas into marketing is vital, simple dissemination of information is just as important. The public information model would be used for press releases of events associated with B.Y.S. 25th anniversary, where the primary purpose is to provide information to the public. Updating of information of the static website and social media with call to action buttons would help spread the word in a timely manner.

The use of print marketing materials such as posters and brochures that would be dispersed to area businesses and other convenient outlets serves as a take-away of information for individuals who need a physical reminder of information. Print marketing materials can also be used to provide information to specific stakeholders such as at-risk families, businesses, churches, and other nonprofit organizations. The more an organization can increase its visibility in a community and deliver a positive message each time, the greater the interest which leads to increased giving and service delivery.

First let us define stakeholder: The stakeholder “has a stake in your organization or in an issue potentially involving your organization” (Guth, 2011). With B.Y.S it is a bit difficult to choose just one stakeholder since there are so many potential beneficiaries of the program. If I were to choose one I guess it would be families of at risk youth. Managing the relationship may be a bit difficult, but through increasing awareness and encouraging family participation it may reach this group of stakeholders. By inviting families to participate in the celebration through personal letters, follow-up phone calls, and ongoing encouragement, this group of stakeholders will feel welcomed and a positive part of the organization and its mission. By using past members who are known to the public and easily recognized will give the youth a focal point and may encourage the rest of the family to get involved. 

The YMCA is a nationwide youth services organization. Its four core values are caring, honesty, respect, and responsibility. I select caring and respect to focus this discussion. When children learn to care they learn to care about themselves, others, and to care about things. Once they begin to care then learn to respect: respect self, respect others, and respect things. These are important in the development of a child and the development of a citizen. When a person cares and respects the likelihood of that person developing strong negative tendencies diminishes. By learning to care and respect the child also learns responsibility. So I believe that these two values are critical for the development of American’s youth.

As citizens we must live together, work together, and make decisions together in order to have a democratic society that values each individual’s unique abilities and differences. To do that effectively we must have a strong sense of self and a caring nature. While for some these strengths are innate, for many they are learned. We live in a society of broken families and a society where the me culture is prominent. When we teach our children, the citizens of tomorrow, how to care and the virtues of respect, we are giving them the tools to be the future anchors of their community.