Marketing a power crunch bar to teenagers requires careful planning, research, and creativity to successfully market and sell the product. The key factors that I must hone in on are age, gender, the money that most teenagers have, and how they usually spend money (Why it pays to profile your customers, 2016).

According to an article by Peterson (2014), the teenagers spend most of their money on apparel and food. This should make my Power Crunch Bar marketing easier, as it is food product that teenagers may be interested in. Current research also states that adolescents spend their food money in places such as Starbucks, Dunkin’ Donuts, McDonald’s, and Taco Bell. Since Starbucks is already a company that uses all natural organic ingredients to make their food products, I feel that Starbucks is a good company to partner with for the healthy bars. Putting the Power Crunch Bars next to the register and also promoting the bars by pairing it with coffee, such a bar and coffee combo only costing $3.00 would be a good way to help sell the bars. Yet, selling the Power Crunch Bars in other stores, such as Dunkin’ Donuts and in supermarkets and health food stores would also give more exposure to the Power Crunch bars.

Since teenagers shop at Aeropostale, Abercrombie & Fitch, and Justice, Hollister, and the Limited, it would help to get these places on board with the power crunch products. Getting a good looking model who is wearing these clothes and also eating a Power Crunch bar would be a way to promote the product. I feel that Abercrombie & Fitch would be the best choice, as it seems to be in touch with teenagers and young people more than other stores (Peterson, 2014).

Advanced technology is a major part of marketing and selling products. Teenagers spend much of of their time on computers, smartphones, and iPads. Since teenagers cited their favorite websites as Amazon, Ebay, and Nike, it would be important to pay for Power Crunch bar pop-up ads on these websites. They need to be flashy eye catching, and simple (Peterson, 2014).

However, the physical packaging is also a crucial factor that will attract or repel teenagers. This is where market research comes in handy. I would like to create a research project of 10,000 teenagers that are recruited by marketing research teams in shopping malls throughout America. Six different packages will be shown to teenagers between 13-19 years old and statements will also be shown to youth who participate in the marketing research. These statements will be shown on television, YouTube, and magazine advertisements that feature the Power Crunch Bar. Some examples of these statements will read “tasty, scrumptious, and delicious” or “A bar that will help you get that chiseled, sculpted frame.” The research would also ask questions such as “What is the most important reason that you would buy a Power Crunch Bar?” Research participants would choose from a list of answers, such as “low cost” “taste” and “wanting to be hip.”

Instagram, Twitter, and Facebook are also the three social media websites that teenagers frequent the most (Peterson, 2014). Therefore, starting Power Crunch Bar pages on all of these websites would be a strong way to attract teenagers. Getting a young celebrity on board who is in good physical shape, such as Justin Bieber or Taylor Swift, would also help to boost sales and get youth interested in purchasing the bars. For instance, during Super Bowl 50 Peyton Manning kept plugging Bud Light during an interview after his Super Bowl win. That probably helped sell more beer. Teenagers are very influenced by famous people and image.

Marketing the Power Crunch bar requires much planning, my plan seeming to be solid.