The number of media available to the average consumer has vastly multiplied in recent years to the extent that most of us carry one around with us every day. Our smartphones, tablets and laptops can go with us wherever we go and can keep us up to date on just...

Media plays a direct role in today's society. Many publications notify the public of current affairs that are important to the community. The media has the responsibility of informing the public about criminal acts. However, the media also has an influence on the types of behaviors that prevail in the...

There is a proliferation of research today which suggests that mass media, and particularly images used in advertising, suggest that for a woman to be "attractive" it is necessary to be skinny, tall, and usually fair-skinned, with "tubular" bodies and fair hair dominating advertising imagery (Dittmar and Howard, 2004). This...

The role that media plays in the socialization process is difficult to overestimate, especially given the increasing importance of Internet in the life of society. Our desires and attitudes are ‘created’ inside of our heads by media producers who are skilled in manipulating our thoughts. Gerard Jones uses the word...

From our class readings and my individual research studies, I agree that popular culture is “merely entertainment” because it is comprised of a number of agreed elements or principles that are crucial aspects of our contemporary lives (Cullen, 2013). Hence, depending on people who are defining popular culture and then...