Nike is a company that needs no introduction. The success of the company over the last few decades cannot be attributed to its quality products and innovative culture only but also to its marketing strategies which often employ out-of-the-box thinking. The company continues to maintain an edge over rivals such...

A key element of coaching is creating awareness in the client. Before achieving change, a person must recognize that there are areas in which improvement is needed and that he or she can work towards making those improvements. The coach cannot force the client to have awareness, but it is...

According to Paul Hague, Nick Hague, and Matthew Harrison, business-to-business marketing is defined as being, “about meeting the needs of other businesses, though ultimately the demand for the products made by these businesses is likely to be driven by consumers in their homes.” (Hague, Hague, and Harrison, n.d.). B2B is...

Psychology of ColorPsychology of color is a key element that guides the consumer behavior. More than 85% of the customers consider color as the main reason for purchasing particular products (In Elliot, In Fairchild & In Franklin, 2015). The aspect of color infographic is therefore deemed essential especially when an...

As one of the world’s largest and most profitable technology firms, Apple boasts a vast global customer base, innovative products and a strong brand image. However, as good and innovative as its portable music players, computers and smartphones may be, experts agree that Apple’s amazing sales and revenues mainly derive...