Tesla Motors uses two types of marketing channels to reach its consumers. It has a direct channel for internet sales and yet another direct channel for offline to reach offline customers. The internet channel sells directly to consumers who already know about the company and its vehicles and have already...

Five different marketing associations based on research include the following: 1) The Marketing Foundation, 2) Emarket Association, 3) Incentive Marketing, 4) PMA and 5) CMA. Each of these five marketing associations are unique with respect to their objectives and vision overall. They are also similar with respect to the fact...

Seeing the joy on people’s faces as they wear your creations—this is the reward about which every future fashion designer dreams. This dream, however, takes years of dedication, hard work, and excellent education, which motivates me to apply for your graduate program. After researching various schools, I am impressed by...

According to Chris (2011), the effect of technology on marketing methods and strategies is dramatic. In today’s world, the information society is growing at a rapid speed as a result of advancement in technology. According to Mazur, “information is the most precious component of a modern corporate.” Technology is used...

San Antonio, Texas mattress retailer Miracle Mattress faced severe backlash and reputation damage during the weekend of September 11, 2016. A distasteful commercial from the company advertised its “Twin Tower Sale” for that weekend commemorating the 15th anniversary of the 9/11 attacks in 2001. The commercial features store manager Cherise...