Versace Beer’s target market is Generation Y, the market segment including young adults from ages 21 years old to 29 years old, also known as Millennials. The consumers of Generation Y are enrolled in college, having just graduated college and are possibly entering the workforce. Generation Y is very adept...

Augmented reality can be and is already being used for marketing purposes. It seems to be a comfortable tool on the one hand, since it allows the marketer to show to the customers features of the products, which the customer would otherwise fail to notice or even fail to comprehend...

Literature Review The literature review has employed various studies that provide diverse results based on the influence of outsourcing on the performance of a vertically integrated product. Marino et al. (2015) observe that the level of outsourcing among joint component usage market of Formula 1 shifts the level of exploitation...

The resource based view as an entry option for a business in international markets seeks to analyze the connection between those resources available to a firm and their ability to sustain a competitive advantage in a foreign market. The basis of the resource based view therefore lies not on the...

We would be willing to say that the single most psychologically interesting category of consumer good is clothing; the evidence supporting such a position is ample, and it could be argued fairly easily. Even those who disagree, though, would certainly concede that an individual’s fashion choices are of enormous psychological...