In establishing brand loyalty, there are three common things that must take place. They are high quality, giving customers a reason to return to your business, and customer service/customer appreciation. Once these three conditions are met, the brand loyalty will happen without the company having to focus too much on anything else.

Quality is important not only when it come to the product that is being sold, but also to the brand that is being sold. Products should, of course, be made to the utmost of quality and should remain consistent as it comes off the manufacturing line. When the customer can rely on the product, they become loyal to it. Customers want to feel that a company will deliver on its promises each and every time. They want to be able to trust the brand. A brand which is able to deliver continuously the quality that the customer demands will be able to build its brand loyalty. In orde to provide this service to the customer, the company should only work with suppliers who are able to deliver a quality product consistently. Not only should product quality be consistent, but so should the marketing message and branding. If the message is tainted and too segmented, loyalty to the brand will be difficult to grow .

The quality of the product should also be better than those from a competing brand. One example of a brand which does this successfully and has therefore earned brand loyalty from millions of customers is L.L. Bean. They sell products similar to those available from countless other brands, but they do so with better quality. This better quality also allows the company to increase their prices as cost and quality should go hand in hand .

When building brand loyalty, the company should develop reasons for the customer to come back and purchase again. Developing a conversation with the client will help to keep the brand at the top of their mind and allow them to build a relationship with the brand. Customers need to be engaged. One way to engage the client and is by promoting the products to the appropriate target market as well as building a strong and recognizable brand logo and message .

Another way of ensuring that the consumer returns is by verifying that the company is carrying products that they want. This also works to engage the customer in conversation. Satisfaction surveys ask the customer to describe their expectations and how in tune they were with their actual experiences. Also, asking what new products they would like or changes and updates they would prefer will help the company to meet the needs of their target markets. Understanding the customer’s needs and wants will allow the business to shape its products and services to what their key customers need. It is also another way to engage with the customer and stay from of mind when their products are needed again .

Customer service and appreciation are the third ways that businesses can develop brand loyalty. By always being courteous and professional during interactions with customers, the company can build trust and appreciation for the brand. Customers take notice when a business is working hard for their money. Customer is more likely to spend their money wth businesses which they have had positive experiences with in the past. How they are treated is a major factor when considering brand loyalty. If a customer as had a positive experience in the past with one business and no history from another, they are going to be brand loyal to the one they have used in the past .

Appreciating the customer is also key to building brand loyalty. Without the client there would be no business, and, therefore, these people should be applauded. Customers who feel that the company acknowledges that the client has choices are often more likely to be loyal to that brand. Special sales and discounts can be offered to certain clients who have proven to repeat their business. Also, customer loyalty programs that offer special benefits and gifts will drive loyalty to the brand. A customer who knows they will get a discount with one brand but not from another will of course purchase with the discount .

Customer appreciation starts and ends with quality. The quality of your engagement before the sale, the quality of the product or service, and the quality of your customer engagement after the sale all play a fundamental role in keeping customers happy, which leads to them being loyal to your brand. When customers have a product or service that makes them feel like they got good value for their money, they’ll refer friends and go out of their way to make sure they receive the same treatment from your business moving forward. Also, how you treat your customers and the quality of your products stand out even more when the customer shops at a competitor and don’t receive the same level of quality.