Within the hospitality and travel industry, the digital revolution and rise of the internet has brought about great change for industry veterans, employees and consumers. One app, AirHelp, is said to be of the greatest benefit to consumers and has helped them recoup nearly $400 million dollars. Understandably so, disrupted flights are just one of the many things that can go wrong when flying and, in those situations, it can leave consumers unaware or wondering of their rights. Where AirHelp comes in is to not only restore those rights but can help the passenger reimburse as much as $700 for the delayed or cancelled flights. Michael Alpiner writers for Forbes about the new popular app that is serving customers to the tune of about $6 billion in compensation globally. Henrik Zillmer, the CEO of AirHelp created the app to ease travelers’ woes about flying and make them aware of their options to file claims against airlines for cancelled, delayed and overbooked flights. Bypassing customer service, would-be passengers can enjoy a seamless process of passenger compensation for delays, cancellations and even lost luggage.
To date, AirHelp has served more than 900,000 passengers recover millions of dollars from airlines. Gilbert Ott for Condé Nast Publishing writes of the app as well, making note of its primary driver—customer service. This, like many apps do, allow consumers to handle such harrowing and annoying processes of airline travel themselves. In this age of digital revolution and making the consumer experience as easy as possible, AirHelp enables them to take matters into their own hands concerning what can quickly become an aggravating experience—air travel and dealing with airlines. The demand for the product is driven by the fact that AirHelp is one of the few apps, if not the only app, that completely allows for ignoring airline customer service lines that can leave a customer dealing with long wait times in addition to the inconvenience of having a delayed trip. Its profitability factors drive the bottom line not through the price of the app, since it is free, but in reducing unit costs.
- Alpiner, M. (2018, March 07). This App Has Helped Air Travelers Recoup $369 Million. Retrieved March 07, 2018, from https://www.forbes.com/sites/michaelalpiner/2018/03/07/this-app-has-helped-air-travelers-recoup-369-million/#22cf6cc03800
- Ott, G. (2017, June 13). This Free App Helps You Get Paid for Flight Delays, Cancellations. Retrieved March 07, 2018, from https://www.cntraveler.com/story/airhelp-the-best-new-way-to-get-paid-for-flight-delays-and-cancellations
