Google car is a self-driving vehicle that uses modern technology to navigate public roads. The Google car technology is still in production and the first fully automated vehicles are expected on public roads by the year 2020. Although automated driving technology is already available in certain vehicles, Google car provides...

Technician Sebastian Thrun is the innovative mind behind Google’s driverless car and was co-inventor of Google Street View, a critical component of the car (Google, n.d.; Tannert, 2014). Google’s driverless cars have achieved over 300,000 miles of road time, putting Google ahead of other manufacturers working on driverless cars (PBS...

When firms are developing new features or products, leaders should give due attention to consumers' needs. In fact, they should focus on customers and involve, but not make decisions for them (Moir, 2015). The groups that participated in redesigning of Google did not gather information regarding the features they would...