IntroductionBelieve it or not, Google’s name is from a mathematical statement for the number 1 which is succeeded by 100 zeros. What’s this supposed to mean? Some rumors have it that it means Google wants to compile an infinite volume of information (Mcfadden, 2017). Although this is a popular theory,...

Currently, Google is the best search engine in generating traffic. It has a market share of more than 70%. To maintain its competitive advantage in the market, Google needs to come up with new innovative strategies against rival search engine companies. The first approach that Google needs to adapt to...

Case study summaryGoogle began as a simple search engine in 1998 by two Stanford University students, Larry Page and Sergey Brin (Mendoza, 2016). Less than two decades later it is a global force as a market leader in online references and tools, including Internet searches. The industry in which Google...

1. Perform a SWOT for Google.Strengths: Strong brand name and image; strong financial position; wide range of products and services (diversification); patented proprietary services and products; ownership of the world’s most popular search engine (Google processes approximately 70% of the world’s search queries); revenues from advertising-related services; company is associated...

Introduction The development of Google to its current organizational status has been driven by various strategic approaches ranging from employee to organizational level. Over the years, different strategies have been used to ensure that the workplace allows innovation, creativity, independence in projects, and at the same time, the top management...