Apple has a history of ethical business leaders. Tim Cook, who is currently operating in title as the CEO of the technology company Apple, isn’t concerned with simply making a profit, although technically the business mogul could do just that. Many entrepreneurs in the technology sector do concern their business with the art of making profit. According to Cook, business sustainability and corporate responsibility are more important than a simple bottom line (Eleftheriou-Smith, 2014).

In fact, Cook has come outright and attacked the pursuit of profits alone, appealing to other CEOs to focus on more than capital when creating a business (Eleftheriou-Smith, 2014). Cook succeeds Steve Jobs as the head of Apple technology corporations, and has visibly challenged many right-wing investors in his openly aggressive campaign to do more for the organization than simply create money (Heisler, 2013; Eleftheriou-Smith, 2014).

Cook has received requests to stop putting money into green projects that may not necessarily result in larger profits. However according to Cook, Apple has more at stake than simply profits. The CEO wants to make a bigger impact on the world, by leaving the world a better place than it is now. The Return on Investment that Cook is looking for translates into more than dollars and cents. Rather, for Cook, profits include creating a world that has a sustainable future. That includes measures to sustain the environment, and to engage in corporate social responsibility that extends toward communities and people.

Among the wide-reaching goals that Apple has for the future include creating a power source that allows the company to gather 100 percent or all of its energy resources from green resources (Eleftheriou-Smith, 2014). This would or may actually cost Apple money, but in the long-term Cook feels that investing in sustainable agriculture and renewable resources will help Apple become a longer-lasting and community-friendly organization. Apple is also working diligently to create a safer and a more hospitable working environment for all of its employees, making this company a leader in the ethical and integrity standards workplace.