This case is based on “The Not So Wonderful World of EuroDisney”. EuroDisney opened near Paris in 1992. Its American designers meant for it to be the most lavish of the Disney resorts, but the French were unimpressed. Many assumptions were made that did not fit with the local culture....

Walt Disney Corporation has been in business for a very long time. I don’t know if Dalian Wanda Group knows exactly what they are talking about when they forecast Disney’s failure in China. Although they may have a point that attendance may dwindle during the cold times, the warmer weather...

The article on leadership by Lang (2016) is about the succession of Bob Iger as the chief executive officer (CEO) of Walt Disney Company, the American multinational mass media and Entertainment Company. The exit of Thomas Staggs as the chief operations officer (COO) makes the company more likely to consider...

Disney films are, in general, regarded as good, wholesome, family-friendly fun. Many of Disney’s films are retellings of familiar fairy tales among them Cinderella and the Little Mermaid. Often the Disney retelling changes certain features of the story. For example, the Little Mermaid in the movie survives her experience and...