To the lovers of theme parks in the United States and overseas, it is not a secret that the two greatest theme parks Disneyland and Universal Studios Hollywood have been strong rivals. While each of the two South California amusement parks has its own signature rides attractions and cultures, people...

The representation of Cinderella in the Disney world conveys one of the most common perceptions of Cinderella known from fairytales and transformed into the pop-culture. At the same time, the Cinderella known from the Ever After movie also conveys one of the images from the pop culture. However, the representation...

This case is based on “The Not So Wonderful World of EuroDisney”. EuroDisney opened near Paris in 1992. Its American designers meant for it to be the most lavish of the Disney resorts, but the French were unimpressed. Many assumptions were made that did not fit with the local culture....

Walt Disney was conceived by Walter Elias Disney; a name so well known in the world today. He brought not only childhood memories back to the adults, but also a brand to reckon with, and a face so well-known. One that is not only a money bag with soaring wealth...

Introduction After the success of Tokyo Disney and Hong Kong Disney, Euro Disneyland chairperson, Robert Fitzpatrick, announced the launch of Disneyland in Europe (Luthans & Doh, 2015). Its destination in Paris, France was estimated to be approximately 11 million people in attendance on its first day. Notably, France was thought...