Over the years, Disney has received a considerable attraction in the video game world. The sudden increase of the use of the Disney video games has been attributed to the advances in technology in the computer world and the video game industry. Reduction of faults and other weaknesses in the...

From the case study, the vulnerability of Disney is based on their inability to exercise strategic communication to the public, leading to immense backlash and negative publicity that finally led to the rescission of the decision to build a new theme park at Prince William County. According to Knight (2014),...

According to Marlin, Disneyland was established in July of 1995 by Walt Disney who dreamt up a new rendition of theme parks after they had cultivated a bad reputation in the 1940s and 1950s, devising a new “wholesome family park,” which he would call Disneyland. From that day on, Anaheim,...

Q1: There are some ways that Disney can drop from producing revenue because they are not very profitable. The organisation can drop the sections from its business and concentrate more on its most profitable sources of revenue which include media networks and parks and resorts (The Walt Disney Company, 2015)....

In terms of organizational communication, the most interesting part of the article was the importance that Disneyland places on the language that its employees use while interacting with each and with guests. For example, customers are referred to as “guests” and not” customers”, while “rides” are always referred to as...