1. Introduction Electronic word of mouth is a type of networking style that involves transferring messages through word of mouth and socialization. In this case, the information is often interesting and informative thereby making it travel at a faster rate than normal messages. The process has proved to be effective...

The efficient market hypothesis (EMH) states that there is no way to "beat" the stock market since the market continuously adjusts price to reflect all available information. According to EMH it is best to invest in an index fund since in the long term it will incorporate all information. Ultimately,...

1) Direct marketing canvassers with smart phones represent both the old and the new when it comes to campaigning. There are many strengths to the new technology. Smart phones allow individuals to more quickly canvass a larger area. They allow for real-time data, allowing the person doing the canvassing to...

Owing to the wide array of stakeholders, it is reasonable for the firm to take advantage of online communication tools that distribute information to a global audience. As such, the digital communication tools, which allow the audience to transform from being passive consumers of health-related information to active stakeholders. To...

A product that is under-marketed due to insufficient marketing campaigns is Microsoft’s smartphones. The exact marketing strategy used by Microsoft is unknown because the phones are only mentioned if and when mobile service providers mention one of the models while promoting their mobile plans. Unlike Apple and Samsung, there are...