In this essay, Bauman discusses the cycle by which consumers have changed the way they view the things that they purchase. In the past, consumers have been convinced to buy things because they needed them. Sellers, then, were looking to provide the kinds of goods that filled the immediate needs...

The McDonaldization of society refers to the mass movement of society towards extreme rationalization. While it may seem that society is simply moving towards a fast food approach, what it actually indicates is that there is movement towards always examining issues from an ends/mean analysis. Rather than looking at issues...

Abstract Only recently has Apple Incorporated released its unprecedented Apple Watch as its newest and most invigorating product on the IT market. The Apple Watch was designed to provide customers with a different and innovative product that would inspire intrigue and amazement. Despite the inherent differences between the Apple Watch...

The management of crucial customer relationships is vital to any business as it ensures that they continue to receive revenue and a basis on which they can develop and grow further. Current and very loyal customers can allow a business to grow further through referrals and the establishment of a...

Goltz appears correct in highlighting the point that customer service is a key advantage that small businesses have over larger businesses. The nature of large corporations entails that usually a manager, who is distanced from customers, must deal with customer service complaints. (Logenecker et al, 2011, p. 380) In contrast,...