Coca-Cola has used nostalgia as an emotion to create consumer loyalty in several ways, particularly with its use of Santa Claus to evoke memories of Christmas. According to Kessous (2015), companies like Coca-Cola use nostalgic stimulus to transposing the consumer for an event or period from their idealized past, helping...

Branding and packaging a product initialized a business’s marketing strategy. A package indicates the information relating to a product. Therefore, a customer is likely to buy a product after looking at the package. The visual impression of a package acts as a medium to attract customers, therefore, acting as an...

AbstractThe purpose of this paper is to demonstrate how a business operating in the modern business can continue being competitive. Coca-cola Company will be analyzed by the researcher to determine factors affecting their future success such as barriers to entry, competition, and macroeconomic factors. Coca-Cola is a public traded company...

Article’s title: Coca-Cola to sell smaller bottles at higher prices in response to sugar tax https://www.theguardian.com/society/2018/jan/05/coca-cola-to-sell-smaller-bottles-at-higher-prices-in-response-to-sugar-tax. This is the article about British sugar tax that will oblige the companies producing soft drinks to reduce the amount of sugar per bottle. Two companies are mentioned: Scottish Irn-Bru that decided to follow...

Coca-Cola is one of the biggest companies in the world. Every year, it uses billions of money on marketing alone (Pendergrast, 2013). The company has used it’s already presence in global market to establish another product in Australia. The milk that Coca-Cola is marketing is being market as of superior...