The vision and the mission of the Coca-Cola company are based on the long history of the brand. Primarily, it looks at the final destination where the business process of the Coca-Cola will lead. The official website of the Coca-Cola notes that the vision of the company serves as a...

Coca Cola Life is a product from the think tank of the Coca Cola Company that is essentially a stevia-sweetened version of the regular formula. According to Suddath (2014) the company has "been quietly test-marketing its new beverage, the first addition to the trademark 'Coke' branded sodas in almost eight...

The Coca-cola Company is the largest beverage company in the world, with over 25% market share of the global beverage industry by volume. The company's flagship product, Coca-cola, was invented in 1886 and purchased in 1989 by Asa Griggs Candler, who established the Coca-cola Company in 1892. The company was...

In the case study presented by King and Naryhama (2000) in the Harvard Business Review (HBR), “Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?” the problem that Coca-Cola faces is an avalanche of bad public relations (PR). The fundamental problem is that the press took a derogatory...

Coca-Cola is one of the strongest brands in the world, supporting one of the most successful companies in the world. The company has cultivated a loyal following, and it has been able to distinguish itself from its competition relatively easily. With this in mind, it is worth considering what Coca-Cola...