Dear Executive Team, Research showed that the customers in different cultures are affected by their cultural values when choosing a brand (Kim et al. 2002). With this letter I would like to give recommendations related to the introduction of our brand In-n-Out Burger to foreign markets, in particular China and...

The Sarbanes-Oxley Act of 2002 was intended by Congress to improve the accuracy and reliability of financial information disclosed by public companies, in order to protect investors (U.S. Congress, 2002). This law was passed during a period of financial upheaval in the United States (Coates, 2007), which included bankruptcies, criminal...

One of the Coca Cola’s branded products includes the Coke Zero beverage. I bought the product because of the branding and marketing strategy that the company adopted. The firm has remained in the limelight since the onset of its non-alcoholic drinks’ production. The company has invested in maintaining customer loyalty...

Royal Philips Corporation is an incredibly diversified health and welfare company that is focused on improvement of people's lives via meaningful innovations and development in Consumer Lifestyle, Healthcare, and the Lighting sector (Philips' Gloeilampenfabrieken, 2011). It is a Company that is headquartered in Netherlands but has various branches across the...

Macy’s customers are everything. The only thing that counts is the customer’s happiness. People shop in our stores for a day, and become clients for a lifetime. Our flagship department store Macy’s, supports customers who are striving for success. We offer wardrobe apparel that people can investment in, at prices...