Keeping Investors Informed Introduction This is a Case Analysis of Chipotle Mexican Grill (CMG), referring to an episode in 2012, when their 2011 financial results were published and investor confidence was undermined by concerns over competition, planned price increases and an apparent slowdown in outlet growth. These concerns were fuelled...

The New Heritage Doll Company operates in the traditional toys and games segment of the US toy doll industry. Its two investment projects differ in initial capital outlay requirements, rates of returns, and additional tangible benefits. The company should use the perpetuity growth model to calculate the terminal values of...

The purpose of an effective website is to satisfy both the objectives of the owner and the users. For business organizations, a website should advance the business goals by providing relevant information to users. However, the user experience determines the extent at which the goals can be achieved (Morrison). Good...

Branding and packaging a product initialized a business’s marketing strategy. A package indicates the information relating to a product. Therefore, a customer is likely to buy a product after looking at the package. The visual impression of a package acts as a medium to attract customers, therefore, acting as an...

Over the years, Nike has used varied strategic approaches to advance its brand resulting in its current multinational corporation status serving different market segments in the world. It is engaged in production, design, and development of footwear, equipment, apparel and services depending on market specifications. Due to efficient branding and...