1. Company Introduction -The origins of the company can be traced back to 1976, when Sol Price opened a store named “Price Club” in San Diego. Though Price Club was initially a failure, Sol Price realized that he could achieve success if he offered a membership service and sold large...

Branding is one of the most important and overlooked aspects of modern commerce. How a company brands itself will determine who uses its services and how successful it is. In the case of the Swedish furniture company Ikea, their brand is a strong one focused on providing quality furniture at...

One brand that I really like are Skechers footwear. I really favor this brand for a few reasons. The main reason is comfort. I have owned several types of Skechers footwear, such as sandals, running shoes, sneakers, and other boots. In every case, all of the footwear proved extremely comfortable....

Brand assessment is a difficult thing to get right for companies, and in some respects it requires a leap of faith that can be uncomfortable for some people. The brand assessment process can be especially difficult for small businesses and growing start-ups because of the information asymmetry they suffer under....

“Gruen transfer” refers to a moment when buyers enter a shopping mall and lose their initial intentions as a result of the deliberately confusing layout. The shopping mall environment disorientates the consumer through spatial arrangements, sounds, temperature, and lighting, etc. According to Esther Inglis-Arkell, it is “the moment when you...