In establishing brand loyalty, there are three common things that must take place. They are high quality, giving customers a reason to return to your business, and customer service/customer appreciation. Once these three conditions are met, the brand loyalty will happen without the company having to focus too much on...

Coca-Cola is one of the strongest brands in the world, supporting one of the most successful companies in the world. The company has cultivated a loyal following, and it has been able to distinguish itself from its competition relatively easily. With this in mind, it is worth considering what Coca-Cola...

In the following memo I would like to address the issue of sustainability at Top Shelf Shoes. It is apparent that efforts which have been made prior are ineffective. Specifically, because they did not account for the whole range of sustainability issues that Top Shelf Shoes faces today. Clearly, the...

In this day and age there is more and more emphasis being placed on ethics and the impact they have on a business. When examining ethics it should be duly noted there are two ways of broaching the subject. The first is an individualistic approach, where each person remains responsible...

As far as Nestle’s key environmental sustainability policies are concerned, the company sources its raw materials from agricultural producers who grow their crops using sustainable methods. The company doesn’t only engage with producers when buying raw materials but actually monitors them and tries to understand the production processes. It even...