Macy’s, Inc. (https://www.macys.com/) is an American department store company known for two namesake brands of store: the titular Macy’s and the luxury department store Bloomingdale’s. Originally founded in New York City in 1858, in its current incarnation, Macy’s is a nationwide brand with hundreds of stores located across the United...

When it comes to outsourcing production and manufacturing, there are many challenges that global management companies face. Strategically, the companies must justify outsourcing manufacturing. They do this by noting the lowered cost of production overseas, which then lowers the wholesale and retail cost of the product. However, the justification of...

As companies continue to expand internationally, many corporations like Nike are investing in global workforces to remain competitive. Nike uses factories in different countries to manufacture its shoes at a low cost. These factories are usually operated under lenient regulations and labor rules. Thus, controversy surrounding Nike’s sweat shops show...

Of the many and varying cosmetics on the market, LUSH cosmetics and bath products stand out for me as a favourite brand because of three important qualities: sustainability, high quality, and social conscience. These characteristics have helped the brand to build loyal customer relationships across different groups and stand out...

BRAND EQUITYBrand equity refers to the essence of value or the creation of a perspective amongst consumers’ minds regarding the products and services offered through various activities hence the development of a strong brand. In other words, accountants refer to it as brand goodwill. The company Recreation equipment Inc. has...