Inditex is a Spanish clothing company founded in 1975. It is the largest fashion group in the globe and owns over 7000 stores in 91 markets around the world. The company’s most famous and highest selling chain is Zara, but it also owns other chains such as Oysho, Bershka, Massimo...

The secrets to Zara’s breakout success appear to lie primarily in its mastery of the retail supply chain (Dishman, 2012; Lu, 2014; Pearson, 2015), provision of affordable, cutting edge, and high quality fashion (Lutz, 2013), and above all, absolute control over its retail stores, which allows for efficiency and product...

The apparel industry faces numerous challenges which are reflective of different consumer behaviors and habits. It is important for organizations to recognize these factors and to integrate them into their store fronts and models to improve customer satisfaction rates. Since apparel is a high-risk venture in many ways, it is...

Zara is a retailer of mostly women’s fashion based in Spain which has found a new competitive advantage- using process to give customers the fashion and styles they want, rather than trying to sell them what was produced. Zara’s produced goods after they knew where customer demand lies. Early computer...

In order to develop the Rogers chocolate brand, it would be necessary to look into the four P’s that give a description of some of the brand. Firstly, it would be necessary to develop the product itself by focusing on some of the other aspects that people consider apart from...