Apple has a history of ethical business leaders. Tim Cook, who is currently operating in title as the CEO of the technology company Apple, isn’t concerned with simply making a profit, although technically the business mogul could do just that. Many entrepreneurs in the technology sector do concern their business...

The article discusses the origins of ethical codes in America as emerging from the corporate scandals and corruption cases which seemed to plague the country following Nixon’s resignation from the presidency. The author describes the general content of early ethical codes and how they were regarded as creeds or credos...

Our parents are very important in our lives. Parents play a crucial role in shaping our lives and destinies because they are our role models. They put a lot of influence and inspiration in our lives. Parents are a critical construct of our behaviors because from we interact with them...

Many companies target outperforming others with regard to marketing of their products (Rivera, 2013: 59). Hyundai and McDonald’s are not exceptional. It is important to note that the two companies have emerged as best in their respective industries. In addition, they are multinational companies. However, they have managed to outperform...

The media uses many different human behaviors to promote products, however each behavior might be in the ad for a very specific reason. For example, in 2011 Snickers released an ad campaign in which people- sometimes famous people- acted in an antisocial manner. In this ad both Joe Pesci and...