Introduction Apple Inc. is one of the most successful technological companies during the past 40 years. The firm has been able to execute a branding strategy that has helped the company consistently charge higher prices for its products. The superior quality of its products is a critical ingredient to its...

Introduction Communication is an important entity; whether it’s verbal or non-verbal, it should be perfectly laid down to competently meet the rapid and continuous changes in the world’s market demand as a driver of Elaboration Likelihood Model. The same communication brings in the essence of persuasion which frequently is given...

Abstract Apple Inc. is among the most successful technology companies globally. The broad variety of products and services under the brand's name has been pivotal in improving the company's global sales. The objective of this discussion is to assess the issues that have affected Apple since the resignation of the...

1. Description of diversity initiatives Apple Inc. is an American company, that is engaged in the sphere of the production and marketing of the mobile communication devices, personal computers and several instruments for music sharing and playing. With that, the company conducts its business activity in several regions of the...

Apple introduced a business code to solidify the four main principles of the company’s integrity: honesty, respect, confidentiality and compliance. Their corporate culture relies heavily on the guidelines introduced by Steve Jobs, such as being open to discussion and disputes. Apple faced multiple ethical issues, including those of privacy, intellectual...