Introduction In the current technology industry, there is no doubt that Apple is the biggest technology company in terms of total assets and revenues. It has several lines of business with one of them being the Mac computers. There are several lines of Macs that include the MacBook, MacBook Air,...

The title of the paper is “Could Apple's Latest Venture into Health IT Disrupt the Entire Industry?” This article was published on the Healthcare Informatics Magazine website (Levanthal, 2017). The focus of the article is the integration of Information Technology into matters concerning health care. My career path in business...

There are many sociocultural factors that have a direct impact on the way Apple does business. For one, the world is becoming more connected, with more and more people using mobile devices. Cell phone use is up in all countries around the world as phones and other forms of technology...

Apple enjoys a worldwide reputation of being one of the most widely recognized brands across it, because of its innovation, ways of revolutionizing consumer technology, and high degree of consumer loyalty and brand insistence. Under the leadership of the late Steve Jobs, Apple has released music players, personal computers, tablets,...

1. Apple’s strategy with Apple Watch is to market it as a fashion item instead of merely as a technological gadget. This makes sense because unlike their other products, which are primarily functional doodads, a watch is an item of clothing that people wear as much to look good as...