In the 21st century, the alcohol industry continues to thrive as society’s dependence on the drug increases and despite all warning signs pointing towards the inherent health problems associated with it. The debate over the distribution of alcohol is highly pertinent to the relationship between consumers and the overall alcohol industry. In particular, this paper will argue that the alcohol industry in the United States and worldwide is manipulative and does not serve to benefit the respective health requirements and wellbeing of the consumer. Rather, it takes risks to encourage more drinking and spending of its respective products particularly through effective advertisements campaigns. In supporting the thesis, this paper will explore such as notions and issues as capitalism and the role of government in regulating the national alcohol industry (ACSI, 2015).

There are a number of reasons why consumers should be more supported than the alcohol industry overall. There is firstly the debate over regulations of specific products that are distributed to customers. The content of alcoholic drinks that are provided to consumers is largely not communicated and alcohol content in particular is increased in order to establish a certain “high” effect within the customer and to also encourage them to return to purchase more drinks, which will supposedly maintain this good feeling (Deloitte, 2015). However the long-term effects of this addiction to an industry’s products results in extensive health and medical problems that further exacerbate the healthcare problem in the United States. Such diseases as Chronic Kidney Disease or Cerosis of the Liver can be largely attributed to alcohol and the lack of responsibility that alcohol companies take in informing their customers of the potential harm of their products. In assessing this issue further, it is acknowledged that these decisions are highly unethical and are only used to justify the large intake of funds from consumers (Ibis World, 2015). This opens the debate to a much larger problem of money dependency and alcohol companies basically manipulating their customers to gain greater revenue.

Furthermore, the role that Capitalism plays in corporate decision-making is highly pertinent as it dictates the abilities of such industries to either regulate or not regulate the production of their respective products (Trading Economics, 2015). Furthermore, it entrepreneurship as wealthier industries are able to avoid extensive regulations and can afford to pay off particular enterprises to protect their products and continuing to draw in large revenue. Smaller industries simply do not have the funds to extensive some influence over respective government corporations and agencies. Capitalism largely favors wealthier, private enterprises and in the case of alcohol companies, they are well supported by capitalism currently and also in the long-term (Ibis World, 2015).

There is also the ability for companies to cater for their customers and also for their respective interests conjointly. By implementing regulations that ensure that their consumers are fairly treated, the intentions and requirements of the customers are catered for whilst the company can still draw in large crowds and customer bases by being honest and highly ethical. Additionally, by being honest about company, corporate policies and the content of particular products, customers will trust the company more and this can draw in a larger customer base also. Furthermore, maintaining fair and positive relationships between industries and companies formulates long-term agreements and associations. Companies do not need to unethically treat customers in order to make a larger income. By being clever in their respective sales strategies, they can continue to make increased revenue each year (ACSI, 2015)

In conclusion, this paper has supported the notion and overall thesis that customers must be fairly treated by respective industries. In the case of alcohol companies, by openly disclosing the content of drinks and other products, fairer and more substantial working relationships can be developed and maintained between these two respective parties.