Amazon is an online e-commerce retailer, which sells its products through various online platforms. Among other products, Amazon deals with a range of products such as jewelry, clothing, electronics, machinery, and cosmetics, among others. Over the last decades, Amazon has heavily invested in internet marketing, especially with the introduction of...

Abstract The giant E-commerce store Amazon in June 2017 payed an amount of $13.7 million for the organic supermarket chain whole foods in shares. This move would ensure amazon’s move in acquisition of brick-and-mortar assets was a success; this is to offer transformational opportunities to the company. The merger ensured...

Strengths Amazon's strategic direction can be identified in its current strength as the world's largest online retailer. Amazon has branched out into numerous different product and service categories, while also aiming to improve its delivery services. Although Amazon began as an online bookseller, the company soon expanded into offering nearly...

Introduction Amazon is an American company that sells numerous products and services, primarily through the World Wide Web. The company offers millions of merchandise for sale through its online and physical stores. These products are offered both by the company and third-party sellers. Amazon also manufactures and sells numerous electronic...

Amazon.com, Inc. utilized the following three growth strategy alternatives in the global and domestic retail markets: expanding new and existing products through Amazon Web Services (AWS) and developing and producing media content, entering into the food and beverage industry through Whole Foods Market, Inc. and expanding geographically. Firstly, the company...