A man in a grey suit is the primary object in an advertisement for Aria Resort & Casino in Las Vegas, Nevada. He is holding the lowest part of the lapels of his jacket as he would if he was looking at his outfit in the mirror with confident, deserved,...

As advertising is essential to the profitability and sustainability of any business, location-based advertising (LBA) allows companies to target a niche demographic quickly and effectively. Although the immediacy of location-based advertising can be beneficial to companies, it can also pose a few problems as well. Through the use of mobile...

The use of social media has been adopted in advertising different commodities owing to high coverage that the social media offers. There are different sites within the social media platform that can be assumed depending on the targeted group of customers. Mobile phone handset is one of the commodities that...

Advertising is a complex tool, which when used correctly can carry a strong message. One advertisement from the Centers for Disease Control and Prevention (CDC) features an ex-smoker who is giving life advice. In the advertisement in question, a female ex-smoker is showing how to get ready in the morning....

The Zain campaign in partnership with the Kuwait police to end texting and driving includes an ad that is an excellent example of the use of rhetorical devices to persuade. The image is from the perspective of someone inside of a car after an accident. It shows a left hand...