rtant concerns is the ability of consumers in those markets to afford consumer goods. There are many reasons why companies choose to flee their domestic market in order to reach out in the international sense. On one hand, companies are almost always looking for a bigger potential pool of consumers...

Stout beer maker Guinness appears to have successfully appealed to the masses through a heady mixture of pathos and prompts that would surely pull the heartstrings of anyone still having a pulse. With the television commercial Made of More – Basketball, Guinness made the right decision to hire the New...

Advertisers today exert a tremendous amount of influence on teenagers and children. In fact, they are adept at getting teens and kids to buy their products to the extent that it may even be deemed harmful. Parents need to understand this influence in order to protect their children and circumvent...

Introduction Marketing is one thing that has been changing over time and with the significantly growing use of technology, the act has greatly revolutionized. The type of marketing strategies that are used presently are not the same that were used several decades ago. Currently, sports facilities have provided a very...

Commercial ads tend to inform and persuade intended customers into purchasing a certain product. Once customers have seen the ad, they tend to make informed decisions on whether to buy a certain product or not. In some instances, companies make use of celebrities for the purposes of appealing to their...