Stout beer maker Guinness appears to have successfully appealed to the masses through a heady mixture of pathos and prompts that would surely pull the heartstrings of anyone still having a pulse. With the television commercial Made of More – Basketball, Guinness made the right decision to hire the New...

Deceptive advertising is any advertisement that leads the consumer to beliefs about the product than they would not otherwise believe if they had complete knowledge about the product or service. The goal of deceptive advertising is to modify the consumer’s behaviors, leading them to make a purchase decision based on...

Advertisers today exert a tremendous amount of influence on teenagers and children. In fact, they are adept at getting teens and kids to buy their products to the extent that it may even be deemed harmful. Parents need to understand this influence in order to protect their children and circumvent...

Introduction Marketing is one thing that has been changing over time and with the significantly growing use of technology, the act has greatly revolutionized. The type of marketing strategies that are used presently are not the same that were used several decades ago. Currently, sports facilities have provided a very...

Commercial ads tend to inform and persuade intended customers into purchasing a certain product. Once customers have seen the ad, they tend to make informed decisions on whether to buy a certain product or not. In some instances, companies make use of celebrities for the purposes of appealing to their...