In the course of accomplishing business goals, firms and small businesses have embraced advertising as a way of promoting their offerings to the market. The usefulness of publicity as an appropriate marketing communications strategy is illustrated by the ever-increasing number of advertisements, some with even controversial responses. For instance, the...

People have different preferences when purchasing a vehicle. Some may want the fastest car on the road, others may want the most comfortable ride, and some may desire the vehicle with the best safety features. The third group often includes families and this is the group Subaru primarily targets with...

The Pepsi commercials of the 1990s banked on big name, celebrity endorsements. For example, the most “sticky” commercial from that era is the Pepsi commercial featuring Michael Jackson; it was equivalent to an elaborate, well-choreographed music video. This particular commercial had a certain “sticky” to it not only because of...

Company overview Chevrolet (also popularly named Chevy) is General Motors’ automobile brand division set up in 1911. Since 1919, the Chevrolet Motor Car Company has been the volume leading brand in the General Motors family inspired by Alfred Sloan’s ambition to supply a car for virtually everyone. Over 1919-1929, the...

Commercial ads tend to inform and persuade intended customers into purchasing a certain product. Once customers have seen the ad, they tend to make informed decisions on whether to buy a certain product or not. In some instances, companies make use of celebrities for the purposes of appealing to their...