Weight Watchers is an international Lifestyle organization that manufacturers and sells healthy products. The organization started in the USA in 1963 and had total assets of 1.4 Billion Dollars by July 2013. In the last three years and when comparing with the last one decade, the organizations has been having declining sales and returns on investment due to market movements.

Currently, the organization requires in-depth analysis of its financial standpoints before the recruitment of the new CEO. The availability of the financial statements and cash flows for the last few years would clearly pinpoint the needs of the organization, which would increase the efficacy of the selection procedures. Similarly, considering the business model of the organization, it is vital to examine the corporate social responsibility, which also elevates the organizational culture and values and increases social legitimacy.

According to the financial reports published in 2011- 2016, the organization has been facing challenges in revenues, which has reduced by 32% from 1.82 Billion in 2011 to 1.24 Billion in 2015. In the same period, Weight Watchers faced a decline in profits as the management sought to expand its consumer base by the introduction of new products and stabilization of businesses in Canada and the UK. The gross income reduced by 36% from 1.05 billion in 2011 to 648.8 million in 2015(United Securities and Exchange Commission 8).
In the attempts to counter the decline revenues, the organization adopted various programs, which included the production of customized goods and e-purchases. However, despite the increase in fixed assets the gross profit seems to decline year by year.

As a marketing strategy, Weight Watchers relies heavily on corporate social responsibility. Gupta and Vandana (57) assert that the nature of the products and the business adopted by the organization has a direct relationship to the social well-being of the consumers. Therefore, the management must include the consumers’ ideas and attitudes towards their health in the marketing strategies. In additional to the marketing approach, the organization also uses direct donations to support the marginalized populations. The organization uses food as their primary product on direct donations. The correlation between individuals who are trying to lose weight due to unhealthy eating habits and the poverty-stricken family also encourages the organization’s consumers to lose weight for good thus increasing the commitment to purchase. Annually, the organization spends a minimum of seven million in direct donations and ten million in indirect corporate social responsibility.

One of the most successful product promotion social responsibilities is the ‘Lose for good’ campaign started in the UK and later in Canada and the USA. The programs began as a suggestion by one of the clients in an online platform. The client suggested increasing the incentive to lose weight by letting people pile up with food weighing the pounds they have lost. The people would then meet and donate the food to homeless individuals and orphanages. The undertaking was one of the factors that led to an increase in sales for the following five years.

After selecting the new CEO, it is necessary to ensure that he understands the three major aspects that increase the organizations’ success. These elements include financial viability, social legitimacy, and quality of the products.

As outlined earlier increase in social legitimacy will increase the incentives to purchase. On the other hand, the diet and health market has had an influx of new products from new manufacturers leading to an increase in competition. Therefore, Weight Watchers must ensure that they produce high-quality products to maintain their brand identity. In 2013, the organization had a total equity of -1.4 billion and total assets of 1.07 billion, which indicates financial challenges. It is thus vital to have sound financial management policies to avoid liquefaction in the future.