Based on the knowledge about the company, the company has not been growing too fast. It has been experiencing several operations problems with the management as well as stock movement. At the beginning, there was much complains from the customers about the product lines and also the company management also realized that the stock was not moving until they decided to come up with new plans of refurbishing their brands. They decided to relocate the warehouse so that they could get access to the market with an ease. It took the company quite a long period to get to the agreement with its customers.

One of the challenges that faced the company was a cultural disconnect as a result of the meager with the warehouse as well as change in ownership. This lead to a problem with management as they acquired incompetent staff members who could not make wise decisions by improving on the needs of customers. There was no formal training as well as development plan that were put in place. This lowered the productiveness of the employees (Russ, 2010). Furthermore, there was little time spent on proper planning on their action as much time was spent on handling as well as reacting on the issues (Anthonissen, 2008). In addition, a concern among the employees was that the management had placed little emphasis on making sure they are happy.

The issue that is under the surface that might affect the company is lack of corporate social responsibility. This is due to lack of proper strategies to incorporate the outsiders in the company committee (Glynn et al, 2012). This will impact the company as they could not set up good plans in ensuring that all the needs of the customers are met. This can be avoided by coming up with ways of incorporating the corporate social responsibility on their working as well as management plan.

The company was headed by the two principles, that is Nick and Denis. The two are the owners of the business. They have a new non-executive chairperson, Paul, who was committed in the business too. As Dennis and Nick took full responsibility of the day-to-day operations, the chairperson was fully consulted at some critical stages on the early cycle. The company also had more employees working in various departments. They two principles were complementary to each other thus being much effective in their roles. Furthermore, the non-executive chairperson was also committed to the company as he ensured that it was running very smoothly during its early years.

One of the most effective culture that the company had adopted was customer consulting. The company management regularly consulted the customers to ensure that they are offering good products (Glynn et al, 2012). This culture helped the company to realize what was expected of them and to know where to put more emphasis in making sure that all the need of the customers are met. Another culture was coming up with regular strategies to ensure smooth running of the business. This was much helpful to the company as it enabled the company to grow very fast after initial stages which seemed to be much problematic.

A good plan that will help to address various challenges facing the company is recruitment of more competent employees and replacing them with those who are not competent (Russ, 2010). This can be achieved through sourcing this employees from well performing companies as they will help in strategizing the company’s operations (Anthonissen, 2008). The new competent staff members will be able evaluate the challenges facing the company and address them in a professional way. Furthermore, they will be able to have effective communication to see the well-being of the company.

References
Anthonissen, P. F. (2008).  Crisis communication: Practical PR strategies for reputation management and company survival. London: Kogan Page.
Glynn, M. S., & Woodside, A. G. (2012).  Business-to-business marketing management: Strategies, cases and solutions. Bingley, UK: Emerald Group Pub.
Russ, M. (2010).  Knowledge management strategies for business development. Hershey, PA: Business Science Reference.